Do you want Burger King to marry you?

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grubstreet.com

Burger King is paying for a wedding!!! It all started when this couples story went viral 

This couple got nicked named the Burger King couple. Joel Burger is marrying Ashley king and I’m guessing you can get how it started. This couple had this nickname before they were even dating. They were childhood best friends and really hit it off in college. They wanted to let Burger King know that the Burger King couple was getting married. Ashely decided she wanted to contact Burger King and tell them about their engagement. She tried dozens of times but it finally worked after this article was posted. The couple was contacted by Burger King and they offered to pick up the tab. Burger King is paying for their wedding!! I personally think this is so cool and I wish I had a cool last name.

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Facebook

I honestly had no idea what to write about and article stuck out to me. I thought this was very unique and I wanted to share their story. I mean who has Burger King pay for their wedding??

-Bobbi Jo

Get Linked

getlinked.google.com
getlinked.google.com

As college students, I feel that it can be extremely easy to overlook the importance of LinkedIn. We’re in this awkward not-quite-professional stage where it’s somewhat acceptable for us to still act like silly college students and get away with it. But the second this campus kicks us out, it’s time to get serious. Having a professional platform through which to showcase your strengths is a great thing to lean on when you’re trying to find your way in a world of seasoned professionals.

Aja Frost provides four suggestions to best utilize your LinkedIn presence and increase your views up to 425%.

Get in with the popular crowd.

Okay, not really. But it is important to get involved with the right group of people on LinkedIn. Join groups that are relevant to your interest or career aspirations. Connect with professionals in the industry you seek to join.

Learn the culture.

Don’t make the mistake of joining a group and then not participating or participating in a way that doesn’t fit the style of the group. Learn how the members communicate with one another and take note of the types of questions they ask.

Join a discussion.

After growing accustomed to the style of the group, start making your presence known. Add valuable, relevant comments to discussions and engage with members of the group. This is a sure way to gain lots of exposure for your profile.

Start your own discussion.

Feeling super confident now? Good – go start your own discussion. Invite people to share their knowledge and engage with you. More profile views are on their way!

5 Ways to Prevent a Crisis Situation

crisis coming

When there is conflict or problem at a company or organization, public relations and marketing professionals immediately yell: OH SNAPS, WE HAVE A CRISIS; WE’RE GOING TO BE TRENDING ON SOCIAL MEDIA IN SUCH A NEGATIVE WAY! NOOOOOOO!

However, what some public relations and marketing professionals don’t realize is a crisis can be minimized or avoided if used correctly. After reading an article about crisis communications on prconversations.com, I came up with 5 ways to prevent or minimize a crisis situation:

1) Be sure to already have built a positive relationship with your audience prior to a crisis – By doing this, you could avoid a crisis all together. Your audience is more willing to be forgiving and understanding if you make a mistake once you’ve developed a positive relationship with them.

2) Immediately recognize who you need to target your message to by listening to the concerns of your audience – There are millions of people on Twitter but not everyone is talking about your brand. However, the ones that are, are vital to your success at preventing or minimizing a crisis situation. Be sure to place their concerns as your number one priority.

3) Be SURE to be open to engaging in two-way conversation –  Understand that social media is a way to directly communicate with your followers. You can minimize the level of public shame if you communicate with your followers in a timely manner. NOT ALL, but in some cases a simple apology or small compensation can prevent a crisis.

4) Utilize your social media crisis communications plan and if you don’t have one, GET ONE – This limits confusion and an unorganized way of handling a crisis. There is nothing worse than a crisis spiraling from another crisis.

5) MAKE SURE TO UTILIZE YOUR EMPLOYEES – Though your primary concern is to focus on the concerns of your audience, NEVER forget about your internal audience which are your employees. They have more power than you think. They even have the power to prevent a crisis situation.

Ashli

How Social Media can Strengthen Crisis Communication

Many people view social media only as an object that adds fuel to the fire that is a crisis situation. However, if used properly, social media can be a powerful tool when combating misinformation. Public Relations group Burrelles Luce has outline 14 points that can help you navigate the choppy waters of crisis communication.

Heather Yaxley

1. Identify your influencers, as they are most likely to impact the conversation.

2. Actively monitor your reputation and the activities of your protagonist(s) or advocate(s).

3. Avoid the information vacuum. Information spreads as soon as it’s available, regardless of its veracity. You can’t have a press conference every other hour; you have to release news in real time.

4. Develop a clear, effective and platform-appropriate message. Be where your crisis is happening. Craft an appropriate message for the platform on which you respond. If something is happening on Twitter, respond via Twitter first before sending out a press release.

5. Own your brand in social media before someone else does. People are actively stalking and brand jacking.  You should know not only your corporate entity’s brand, but all of your subsidiary brands.

6. A majority of journalists use Twitter for sources. Journalists are getting their news from Twitter in real-time before verifying the source of the story.

7. Make sure to include people, not logos, on your social media accounts. No one wants to engage with a logo, especially in a crisis. We want to talk and hear from someone.

8. Integration is key. It is critical to integrate your crisis communication plan across all channels.

9. Know what you are talking about. Once you lose the credibility it is really tough to get it back.

10. When you blow it, own up to it quickly.

11. When all else fails, don’t forget humor. When you have really gotten in too deep, the best way to recover is humor.

12. Integrate paid and earned media.

13. Have clear employee rules and training for social media engagement.

14. Don’t forget your secret weapon: your employees.

-Chase

Why and How Social Media Provides Crisis Management.

It is no surprise social media can be the direct cause of a crisis. Believe it or not, however, social media can be an exceptional tool for crisis management.

Many platforms extend an option for users to provide feedback. However, a vast majority of social media users are utilizing platforms to listen. This enables a great opportunity for businesses to speak to users and consumers during a crisis.

One unique example of crisis management via social media is utilizing multiple platforms for crisis communication on a college campus. Jimmy Daly in Ed Tech magazine writes about the importance of speaking to students through channels that are available and relevant to their needs; social media. Fordham University, for example, chose to use Facebook and Twitter as a point of access for students due to the loss of power resulting in no email access.

According to Ed Tech, 96 percent of universities actively use Facebook and 80 percent are actively using a Twitter account. 85 percent of those universities have a readily available crisis communication plan but only 59 percent include social media in the plan. Why?

In order to successfully implement social media in a crisis communication plan a business or school must take the following action:

Select and implement a social media monitoring system. Sysomos’s Heartbeat is a real-time monitoring and measurement tool; this is one example of the many monitoring system available.

Develop a social media plan.

Implement the social media plan.

Make the plan synonymous with social media platforms.

After taking these steps, it is important to remain consistent throughout, have a plan (one can never be too prepared!) and listen to your audience.

Brooke Todd

ahhhh don’t be scared

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You never know when something is going to happen with your company or how one post can spiral out of control. You should always have a plan for when a crisis occurs. PLAN FOR A CRISIS

Here are some steps Jay Baer thinks will help during a social media crisis.

1. Acknowledge

You should make some kind of post informing your followers on what happened. Do not act like it never happened!!!!

2. Fight the fire with water

Start on the website the crisis happened on and work your way to the others.

3. Be sorry

You have to apologize!! Post a meaningful apologetic post and hope the world forgives you.

4. Create a crisis FAQ

” This Crisis FAQ should include:

  • Acknowledgement of the crisis
  • Details about the occurrence
  • Photos or videos, if available
  • How the company found out
  • Who was alerted, when, and how
  • Specific actions taken in response
  • Real or potential effects
  • Steps taken to prevent future occurrence
  • Contact information for real people at the company “

5. Let them vent

Make a place for the public to vent about what happened. My best suggestion is to use your Facebook page, create a blog or forum.

6. Take it offline

Do not start fights online and let everyone cool off.

7. Tell your staff

Tell your staff what is happening and never leave them in the dark.

8. Make a record of what happened

Print out all your posts and save everything. It is important to document this because it will help in the future.

A social media crisis can happen at any time so be prepared!!

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-Bobbi Jo

Don’t Panic. Get Social.

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harry-potter1.gif

Crisis communication plans are commonplace in any successful business, corporation, etc. I’m not trying to be negative, but disaster is kind of inevitable. And by disaster, I’m referring to a plethora of events: product defects, spider in the shower, natural disasters, spider in your sheets, corporate dishonesty, spider on the door handle of your car.. I could go on. Having plans set in place to handle such events before they even occur can allow a business to avoid sheer panic and make it through the disaster or crisis with the least possible amount damage.

Now, should you even consider social when writing a crisis communication plan? Absolutely.

In regards to universities, social media communication is a big deal. The majority of college students regularly use platforms like Facebook and Twitter, so their respective schools should too. Jimmy Daly, of EdTech Online, writes that social media needs to be a part of every college’s crisis communications plan and the following infographic explains why.

infograph.edu
infograph.edu

Daly goes on to explain the significance of social media throughout Hurricane Sandy. When the storm hit the east coast, power outages caused many universities to lose their ability to communicate with their students and staff via email and they were unable to update their website. Fortunately, they had a plan set in place. They took to social media to disseminate information and answer questions. The message here is clear: social media is valuable, especially in times of crisis.

Chelsey