Ello?

It’s been said many times, but it’s true, social media platforms come and go. Predicting the next successful social media platform is essentially a crapshoot. My previous post discussed a few up and comers. However, at least one of the platforms discussed has since gone defunct. So, where does that leave us? The up and comers seem to have been struck down; or have they? One social media platform refuses to quit, even after facing much criticism regarding it’s layout and policy according to an article from Observer.com . Ladies and gentlemen, allow me to introduce you to Ello.

Image courtesy of Valleywag

Ello is similar to Facebook, with only two real differences. The first being that Ello is apparently a much more “cleaned up” version of Facebook. Meaning that it has an extremely simplistic design. The second major aspect separating it from the Juggernaut that is Facebook is the fact that Ello has no ads. That’s right, zero, zip, nadda, none, no ads whatsoever… In theory of course. The creators refuse to let companies promote their businesses through the use of advertising. However, I’m sure people will find ways around this idea.

Ello is currently in it’s beta phase, and is reported to be ready to go public soon. Will Ello finally be the young whipper snapper that uproots Facebook? Or will Ello go the way of so many social media platforms who had much promise, and merely fade into obscurity? I love the idea of keeping it ad free, and it is definitely a noble idea, I just don’t know if that model will lead to success or failure. Only time will tell.

– Chase

Social Media Platforms To Watch Out For

It’s safe to say that sites such as Facebook, Twitter and Instagram have a pretty good grip on the social media landscape. However, there’s always the chance that another platform could come along and add it’s name to that list. Remember Myspace? Of course you do. At one time it was the most popular social media website. My how the mighty have fallen. An article from California State University Northridge’s campus newspaper discusses four upcoming social media sites that could make a big splash.

Sulia

Sulia allows users to post and comment on topics that they are interested in. Imagine if someone mixed Reddit and Pinterest, that would be Sulia.

Learnist

Learnist is also similar to Pinterest, except it’s geared more towards people who are interested in learning something new. Users can post a need for something, such as a recipe or the answer to the questions, and another user can help the original poster. This could become very popular among college students.

Medium

Medium is a site meant for writers. It allows people to post stories and for other to comment on them. That’s about it. It could be great for up and coming writers, but I don’t see it having much success outside of that.

Thumb

Thumb lets you ask questions and give feedback on the little things that can cause a quandary in every day life.

Thumb

Thumb is simple but interesting. The idea here is that if you’re indecisive about something, such as what movie you should see, then you can post your dilemma to the site and people can chime in with their opinion. Users can give you’re question a thumbs up or a thumbs down to help you decide.


After I read this article I did some research on the platforms and found out that Sulia had since shut down. Another victim to the crowded world of social networks.

-Chase

How Social Media can Strengthen Crisis Communication

Many people view social media only as an object that adds fuel to the fire that is a crisis situation. However, if used properly, social media can be a powerful tool when combating misinformation. Public Relations group Burrelles Luce has outline 14 points that can help you navigate the choppy waters of crisis communication.

Heather Yaxley

1. Identify your influencers, as they are most likely to impact the conversation.

2. Actively monitor your reputation and the activities of your protagonist(s) or advocate(s).

3. Avoid the information vacuum. Information spreads as soon as it’s available, regardless of its veracity. You can’t have a press conference every other hour; you have to release news in real time.

4. Develop a clear, effective and platform-appropriate message. Be where your crisis is happening. Craft an appropriate message for the platform on which you respond. If something is happening on Twitter, respond via Twitter first before sending out a press release.

5. Own your brand in social media before someone else does. People are actively stalking and brand jacking.  You should know not only your corporate entity’s brand, but all of your subsidiary brands.

6. A majority of journalists use Twitter for sources. Journalists are getting their news from Twitter in real-time before verifying the source of the story.

7. Make sure to include people, not logos, on your social media accounts. No one wants to engage with a logo, especially in a crisis. We want to talk and hear from someone.

8. Integration is key. It is critical to integrate your crisis communication plan across all channels.

9. Know what you are talking about. Once you lose the credibility it is really tough to get it back.

10. When you blow it, own up to it quickly.

11. When all else fails, don’t forget humor. When you have really gotten in too deep, the best way to recover is humor.

12. Integrate paid and earned media.

13. Have clear employee rules and training for social media engagement.

14. Don’t forget your secret weapon: your employees.

-Chase

What Not To Say On Social Media

Do you remember when you were younger and your parents kept telling you to think before you open your mouth? Well that seems to be a lesson that many people forgot, especially when it comes to social media. Luckily for student-athletes at the University of Kentucky and the University of Louisville, their respective schools have hired a company to watch what they say for them.

Kentucky vs Louisville

Louisville is using software provided by a company called UDilligence, while Kentucky is using Centrix Social. Both services cost the colleges about $6,000 per year. These two schools are not the only schools to use these programs, many schools in the SEC and the Big 12 also use these services.

The programs work when the student-athletes download them onto their phone. When a student-athlete posts certain words on their social media platforms, the app searches for certain words used. If one of these words appears, a message is sent to the respective coaches. These words are divided into three categories: alcohol, drug and sex. Some of these words include cocaine, rape, breasts, stoner, and cristal. The complete list can be seen at the link provided. The list is very extensive.

Although these systems work, it may not be legal. Bradley Shear, a lawyer in Washington D. C. and digital media expert, claims that the practice of using these services is unconstitutional. He argues that forcing students to enroll in these programs is a direct violation of the first amendment. It will be interesting to see how things like this play out in the future.

-Chase

Most Popular Subreddits

It’s no secret that Reddit is one of, if not the most popular social news sites on the web today. In fact, it is often affectionately referred to as the “Front page of the internet.” Reddit is a magical place where  anything and everything that is happening in the world is brought to the forefront to be discussed. However, this vast amount of knowledge comes with a price. Reddit can be a difficult place to navigate through all the subreddits. Reddit keeps a running tab of its top 200 subreddits. I won’t talk about all of them, instead I’m going to discuss only the top five subreddits.

Reddit Logo

5. Askreddit

Askreddit allows users to post questions that typically lead to a discussion. The rules to this subreddit are pretty straight forward. The poster posts a question in the title, but is not allowed to post anything else. The poster must post details in the comments section. This is a good destination for anyone seeking advice on a topic, Reddit only asks that you do not make the situation specific to yourself so other people may benefit form the question.

4. Gaming

The title says it all, this place is for all things gaming. This section is not just dedicated to new games, but old games too. Common topics are video games from people’s childhood’s.

3. Politics

The politics subreddit is a place for civil discussion, a strange concept I know. The restrictions for this section is that the posts be restricted to US politics only, and the articles posted must be less than 45 days old. This subreddit is a little different because all the posts must be articles, videos, or sound clips; instead of the poster creating his/her own content.

2. Funny

This subreddit is dedicated to making people laugh. the most important rule of this subreddit is that the post must be funny. There are many other rules such as no gore and no politics, probably in order to keep things light. Need a good laugh? Head over to this subreddit.

1. Pics

The pics subreddit is a place where people can share the beauty of the world. Many of the pictures posted are of elevated views of a city or odd items found. The rules for this section essentially just ask you to keep it clean if you post something.

By- Chase Burgess

The Attention Span of Social Media

Social media is a great way to spread ideas and reach and influence people who might be uninformed. Although the increase in speed at which information can be disseminated has been very helpful, it doesn’t come without a cost, shortened attention spans.  Shortened attention spans mean that people might read a post or comment, but they won’t care about it for very long.

The data from this study, originally published in March of 2013, is a bit old now, considering how quickly social media changes.  Much like how scientists calculate how long it takes a value to reach half of its original value, it is possible to see how quickly social media content reaches half of its value.

HalfLivesOfSocialMediaContent

According to the graphic shown above, which is courtesy of Elliot Burfurd, YouTube comments have the longest lifespan of the major social media platforms at a surprising 7.4 hours, while Twitter has the shortest life span at only 18 minutes.

I’m sure an updated study would show that the numbers would be much lower now. Especially the numbers regarding YouTube. Granted, the article does state that the information regarding YouTube could be misleading because content on YouTube is easily accessible no matter how old or new the content is.

With each new platform of social media, the users attention span shrinks just a little more, hopefully we as a society never reach the point where regulate our attention spans to only 140 characters.

By Chase Burgess

Why Instagram?

Many social media campaigns attempt to make full use of platforms such as Facebook and Twitter. However, Instagram is fairly new often an overlooked and under appreciated platform. Personally, I don’t have an Instagram but many of my friends do. This means that Instagram is another great way to get your company’s name out in the public. So what are the benefits to Instagram? An article from Koozai helps shed some light the benefits.

Increased Engagement- 

Posts on Facebook and Twitter often go overlooked by followers. However, according to a study by Forrester, content on Instagram generates 58 times more engagement per follower than Facebook and 120 times more than Twitter. This is probably due to the fact that Instagram is much more visual than other social media platforms.

Image result for starbucks

Building Trust and Personality-

People trust other people, and when someone sees their friend holding a product and smiling, they’re more apt purchase that item. Pictures build trust. Pictures typically aren’t empty promises, their visual representations of the real thing. They say a picture is worth a thousand words, and a picture of a person smiling holding or using your product could replace a testimonial.

Increase in Traffic-

Although you can’t add clickable links to your posts on Instagram, just the visual representation of the product or service can be enough to drive people to your website.

Gaining a Competitive Advantage-

Only 2% of small businesses utilize Instagram. Using Instagram can give you an advantage over 98% of other small businesses. In a world saturated with Facebook and Twitter, using Instagram can help your company stand out.

Reaching the Target Market-

If your target audience is the millennial generation, then Instagram is platform you need to be using. 37% of millennial’s have an Instagram account. Even if you’re trying to reach people of all ages, Instagram is not just restricted to millennial’s, and you can reach anyone with an account.

Free Advertising-

It won’t cost you a dime to create an account on Instagram. Having Instagram will only cost you a little bit of your time, and can be a great way to reach millions of people quickly.

By Chase Burgess