“This is it! This is the answer. It says here… that a bolt of lightning is going to strike the clock tower at precisely 10:04pm, next Saturday night! If… If we could somehow… harness this lightning… channel it… into the flux capacitor… it just might work. Next Saturday night, we’re sending you back to the future!” That’s right, folks. We are headed to the future, the future of social media that is. Even Dr. Emmett Brown doesn’t know what is in store.
“So wait, you’re telling me you built a time machine out of a DeLorean?” What are we going to find when going 1.21 gigawatts? Great Scott!
Videos. It looks like micro-videos are going to blow up. As we all know, millennials love images and interactive content. What will be the next best 10 second video?
Content Marketing. Social media platforms continue to become less of an afterthought and more in the forefront of marketers mind, consumers will continue to see more brand engaging content. Their sole purpose will be turning thoughts into things, to drive continuous and measurable brand engagement.
Mobile optimization. Mobile access is a big step towards the future. Wearable and portable devices allowing us to be constantly connected are far from science fiction. Additionally, voice controlled devices will become increasingly common.
Communication. Similar to Marty Mcfly’s experience, the future of social media may hold some familiar trends. Marketers will always be attempting to sift through the noise. Consumers will continue to pick up trends and drop them just as quickly, making life for marketers just as fast paced. Methods of reaching consumers may change, but efforts to communicate ,engage and build distinct relationships will not.
A wise time traveler once said “If you put your mind to it, you can accomplish anything.”