The Rules to the Social Media Game

Sports, school, jobs, traffic…what do they all have in common? The answer is rules. In anything that you do, there are rules to be followed. Social media marketing is no different. There are actually 10 rules to follow when regarding social media marketing. However,  out of those 10 rules only three are the most important:

1) LISTEN – Social media is a place where your audience openly discusses their needs, wants and issues. They voice when they’re upset about something. They voice when their happy about something. They voice when they’re sad about something. When marketing on social media, it is important to understand what your audience desires so that you can maintain your audience’s positive attention or gain new audiences.

2) Develop Relationships – If you post relevant, useful content that is tailored to a specific target audience, they will interact with your post by sharing, retweeting or reposting your content. They may even respond to your post directly. It is important for you to interact with those audiences. Make them feel welcome. The more you are able to do so, the better chance you have of getting your content seen by others.

3) Networking – Social media is also a place where you can network. Connect with “online influencers”. They have the ability to share your content with a mass audience. Just like you send a news release to a major news outlet to inform, you can share content with online influencers who have the same power.

–Ashli Harris


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