Crisis communication plans are commonplace in any successful business, corporation, etc. I’m not trying to be negative, but disaster is kind of inevitable. And by disaster, I’m referring to a plethora of events: product defects, spider in the shower, natural disasters, spider in your sheets, corporate dishonesty, spider on the door handle of your car.. I could go on. Having plans set in place to handle such events before they even occur can allow a business to avoid sheer panic and make it through the disaster or crisis with the least possible amount damage.
Now, should you even consider social when writing a crisis communication plan? Absolutely.
In regards to universities, social media communication is a big deal. The majority of college students regularly use platforms like Facebook and Twitter, so their respective schools should too. Jimmy Daly, of EdTech Online, writes that social media needs to be a part of every college’s crisis communications plan and the following infographic explains why.
Daly goes on to explain the significance of social media throughout Hurricane Sandy. When the storm hit the east coast, power outages caused many universities to lose their ability to communicate with their students and staff via email and they were unable to update their website. Fortunately, they had a plan set in place. They took to social media to disseminate information and answer questions. The message here is clear: social media is valuable, especially in times of crisis.