Social media tracking is finding and following content on the web. Trying to find a keyword all over the web is really difficult. I found an article by Ruxandra Mindruta and she listed free social media monitoring tools. These websites do all of the tracking for you.
Hootsuite sends you weekly analytics reports and is helpful if more than one person runs the account. It is great for tracking lots of different social media accounts.
This is good to see how far your tweet traveled. You can see the output your tweet had and who it really reached.
This site manages over 100 social media sites. Mindruta says, “It is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach.”
This site is great for measuring your social media presence and looking at your competitors.
There is lots of different sites out there but they all do generally the same thing. It is important to find which site will work for you and you can always use more than one. It is important to track what is happening on the web. You want to find out if your posts made a difference or check in on what your competitor is doing. These websites are really helpful to checkup on your social media accounts. DO NOT FORGET TO TRACK YOUR POSTS!