Have you ever tweeted something totally random like “I can’t sleep” and then some totally random mattress business tweets back at you and tells you to come buy a new bed or something? And you’re thinking, “Who are you, how’d you find me, why are you speaking to me?” Or have you ever tweeted about donuts and all of a sudden you get followed by all these random donut shops? If you’re like me, these awkward social media encounters leave you suspicious, wondering HOW IN THE WORLD they even SAW my tweet about the donuts when they WEREN’T EVEN FOLLOWING ME. Well, I’ve figured it out. They’re monitoring us, people. Social media monitoring tools are kind of a big deal. There are sites that allow you to receive notifications anytime public social media users use a keyword, such as “donut”… Tamar Weinberg has identified six social media monitoring sites that are quite useful to businesses and individuals regarding their social media endeavors. Here’s a run-down of a few of my favorites: Social Mention Social mention is a social media monitoring site that operates like a search engine. You simply visit the website, enter your brand’s name (or whatever you’d like to search), and the site will give you a comprehensive overview of social media mentions pertaining to your brand.
Did you know HootSuite can be set up to send you notifications if a specific keyword is used on social media? Me neither! By typing in specific keywords or phrases that you’d like to monitor, HootSuite sets up a newsfeed of sorts that includes keyword mentions on Facebook, Twitter, and LinkedIn. Other social media platforms are available through the premium version of HootSuite. PinAlerts I love Pinterest and believe that it can be a valuable tool in regards to driving traffic to a website. PinAlerts is a system that monitors pins that are linked to your website. Anytime someone shares and pin that is liked to your site, you’ll receive a notification. This opens the door for you to engage in conversation with individuals and build real relationships.
For more information about these sites and others, click on the above link to Weinberg’s article. Chelsey