Many social media campaigns attempt to make full use of platforms such as Facebook and Twitter. However, Instagram is fairly new often an overlooked and under appreciated platform. Personally, I don’t have an Instagram but many of my friends do. This means that Instagram is another great way to get your company’s name out in the public. So what are the benefits to Instagram? An article from Koozai helps shed some light the benefits.
Posts on Facebook and Twitter often go overlooked by followers. However, according to a study by Forrester, content on Instagram generates 58 times more engagement per follower than Facebook and 120 times more than Twitter. This is probably due to the fact that Instagram is much more visual than other social media platforms.
Building Trust and Personality-
People trust other people, and when someone sees their friend holding a product and smiling, they’re more apt purchase that item. Pictures build trust. Pictures typically aren’t empty promises, their visual representations of the real thing. They say a picture is worth a thousand words, and a picture of a person smiling holding or using your product could replace a testimonial.
Increase in Traffic-
Although you can’t add clickable links to your posts on Instagram, just the visual representation of the product or service can be enough to drive people to your website.
Gaining a Competitive Advantage-
Only 2% of small businesses utilize Instagram. Using Instagram can give you an advantage over 98% of other small businesses. In a world saturated with Facebook and Twitter, using Instagram can help your company stand out.
Reaching the Target Market-
If your target audience is the millennial generation, then Instagram is platform you need to be using. 37% of millennial’s have an Instagram account. Even if you’re trying to reach people of all ages, Instagram is not just restricted to millennial’s, and you can reach anyone with an account.
It won’t cost you a dime to create an account on Instagram. Having Instagram will only cost you a little bit of your time, and can be a great way to reach millions of people quickly.
By Chase Burgess