Good evening America. Tonight’s top story: Article Marketing

There was a time, a time before cable. When the local anchorman reigned supreme. When people believed everything they heard on TV… But, that was 70’s. It’s 2015, and article marketing is fresh and exciting. Don’t worry, you can still wear sex panther cologne and a quasi-European suit with extra flare pants.

A scene from "Anchorman"Don’t act like you’re not impressed. In order to begin article marketing, much like the start of any other marketing strategy, you must first identify the niche market. Decide what topic your content will provide information about and what specific group of individuals will benefit from the content. Creating subgroups of individuals to market creates a greater opportunity to gain a following. As they say “trying to speak to everyone, speaks to no one.”

The human torch was denied a bank loan. One of the most important steps in creating a successful article is choosing a good title. Readers typically decide whether or not they are going to proceed with reading the article after reading the title. A successful title is descriptive, and should evoke a question the reader would like to have answered. For instance, what is a human torch? Place keywords in the beginning of the title and use high search key terms to factor SEO into your marketing strategy. Offer the readers a promise to deliver quality content.

Image result for ron burgundy marketing memes

They’ve done studies, you know. 60 percent of the time, it works every time. Delivered through content.  The marketing will only be as efficient as the articles themselves. The article can be constructed similar to a press release; use proper grammar and punctuation. Place supporting statements in the body to support opening statements. Most company articles open with a bio pertaining to the company or relative topic. Close the article with a link to your website to improve the site’s SEO.

Baxter, is that you? Baxter! Bark twice if you’re in Milwaukee. Article distribution can determine the readership. In addition to strategically placing articles throughout a company’s website, marketers can contribute articles to article directories. Marketers typically favor directories that do not have a “no follow” column to avoid being blocked from search engine word association. There is an unlimited number of article directories available for contribution. A few of the most popular  directories with a high traffic rank (TR) include Seeking Alpha (breaking news, opinions and analysis on stock exchange), Hubpages (anything from art to travel) and Technorati (technology).

Share your articles on social networking sites. Remember quality and quantity are equally as important when writing an article.  Be thorough when determine the niche group and distribution.

As always, stay classy.

Brooke Todd

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