So you just started a blog and you want to get people to trust your blog over other blogs; well, you’re not the only one. In fact, you’re one of about 247.8 million other people trying to accomplish the same feat, and that’s just from WordPress and Tumblr alone. Luckily for you, has identified three “Trust Triggers” to help you gain the trust of your readers.

1. Logos:

When you go to buy clothing are you going to trust the a logo that you recognize like the Nike swoosh or the Puma, well, puma? Or are you going to pick  out an article of of clothing with a logo that you’ve never seen before? As long as money is not an issue, I’d say that it is safe to say that you’d spring for the item of clothing that has the Nike or Puma logo. The same goes for reading an article. If your blog is discussing baseball, it might be a good idea to include a link to a well-known baseball website. Just make sure that you’re not infringing on any copyright laws.

2. Blog Comments:

One way readers decide if a blog is trustworthy or not is to see how many comments a post has. The more comments a post has, the more likely a person is to trust what the post has to say. On the flip side of that, if your post doesn’t have a lot of comments, you can always hide the number of comments until you get a satisfactory number.

3.  Subscriber/Reader/Follower Numbers:

This one is pretty straight forward. The more followers you have, the more apt people are to trust you. If someone sees that you have 1 million subscribers, they will probably prefer your blog versus someone who has 100 followers. Now, if you’re the blog with only 100 subscribers, your credibility could be hurt by your low numbers.

By Chase Burgess


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