The Attention Span of Social Media

Social media is a great way to spread ideas and reach and influence people who might be uninformed. Although the increase in speed at which information can be disseminated has been very helpful, it doesn’t come without a cost, shortened attention spans.  Shortened attention spans mean that people might read a post or comment, but they won’t care about it for very long.

The data from this study, originally published in March of 2013, is a bit old now, considering how quickly social media changes.  Much like how scientists calculate how long it takes a value to reach half of its original value, it is possible to see how quickly social media content reaches half of its value.

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According to the graphic shown above, which is courtesy of Elliot Burfurd, YouTube comments have the longest lifespan of the major social media platforms at a surprising 7.4 hours, while Twitter has the shortest life span at only 18 minutes.

I’m sure an updated study would show that the numbers would be much lower now. Especially the numbers regarding YouTube. Granted, the article does state that the information regarding YouTube could be misleading because content on YouTube is easily accessible no matter how old or new the content is.

With each new platform of social media, the users attention span shrinks just a little more, hopefully we as a society never reach the point where regulate our attention spans to only 140 characters.

By Chase Burgess

Snapchat Goes Viral

Did you know that Snapchat first launched back in 2011? It was not really popular back then and not too many people were using the app. But, who would have thought that the social media tool that launched over three years ago would gain over 30 million active users? Pretty sweet huh? Well, it wasn’t long before business would use the social media platform as a 10 second marketing tool. According to Forbes Contributor Jayson Demers, gives four tips on how to understand Snapchat as a marketing tool.

  1. Learn the environment of Snapchat – Snapchat encourages its users to have informal conversations through photos and videos not to exceed 10 seconds. Snapchat users are typically relaxed and really unprofessional. Understand this so that your business can create marketing strategies that adapt to the casual, informal environment of Snapchat.
  2. You get 10 seconds….USE IT WISELY – Snapchat allows for its users to share videos and photos with others that does not exceed 10 seconds. As a marketing professional, it is important to strategically understand this. According to Jayson, one way marketing professionals can use that limit is to promote an upcoming event or product launch by giving the audience teasers.
  3. Videos, Videos, Videos – Snapchat enables its users to communicate through videos. This is good for you because it allows your marketing team to verbally communicate your business’s messages more directly and more clearly.
  4. Show some personality–  What makes Snapchat so comfortable to use is that it is not so formal or conservative. Snapchat ENCOURAGES everyone to be relaxed. It creates a more friendly, personal relationship between the sender and the receiver. As a business, it is important to have the same persona. Loosen up and show some personality in your messages. Show your audience behind the scenes footage. People want to feel included. They want to feel like they are part of the business as more than just a customer. Make them feel included.

-Ashli Harris

what’s so cool about Snapchat and Instagram?

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Why are Snapchat and Instagram so huge? I have both and so do most of my friends. How did everyone hear about them? It is very common to only post pictures on one of these platforms over Facebook.

A lot of celebrities are on Instagram and now they are getting public Snapchats. You can add celebs on Snapchat and view their public stories. This is becoming a really big thing. Instagram is a great way for celebrities to share pictures and videos with their fans. but why is snapchat taking over? Do they like that their stories go away after 24 hours? I found this article on Forbes talking about people getting famous from Snapchat.

Ellen Huet says, “Snapchat’s much more than a disappearing photo messaging app. It became a mobile video platform.” It is a way for celebrities to mix pictures and videos. They can basically share their entire day.

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People famous on Youtube and Vine are taking over Snapchat. They are getting a huge amount of followers on Snapchat. Snapchat stories might one day replace a daily vlog. Stars are advertising in their stories. They are getting paid to promote a product. Advertisers know this will reach all of their fans. People are getting paid lots of money to promote on Snapchat and Instagram. This is the future of advertising.

Bobbi Jo

Image Marketing via Snapchat

When a marketer thinks of photo sharing, the first platform to come to mind may not be Snapchat. Instead, Instagram, Facebook and Twitter. Of course, these platforms are at the forefront of the brain for good reason.

According to a study done in January 2015, more than 75 million people use Instagram, 890 million people use Facebook and nearly 100 million people use Twitter, daily. Can you believe that? What an incredible tool markers have.

But, what about Snapchat?

Oh, but it is already happening Regina. Since launching in September 2011, there are nearly 400 million Snapchats sent every day. This tool is a marketing strategy that should not be ignored.

So, how can you take part in using Snapchat as a social media marketing tool?

Know your public. Like all strategic communications plans, it is important to begin with researching your public. Snapchat is commonly used for sharing pictures or videos of daily activities with friends. The majority of the time, people are not approaching the photos in a professional manner. Keep that in mind when developing content. Be relevant to your audience.

Know the limits. And use them to your advantage. The maximum amount of time an image or video can appear is 10 seconds. This is an opportunity for teasers. Keep your audience coming back for more; be creative and think outside of your comfort zone. Snapchat is the perfect location for engagement. Allow members of your intended audience to add you on Snapchat. Give the opportunity for potential consumers to create a relationship with the organization.

Live your story. We live in a world full of visual consumers. When a member of your audience can see what your story is, they are more likely to invest. What is a “story” you ask? Seth Gobin explains in his book “All Marketers are Liars” that a story is an idea or experience a consumer expects when he or she purchase a product or service. “Stories make the world easier to understand.” Gobin encourages marketers to live the organization’s story; make it authentic. Snapchat is one place marketers can do this. By putting a face or an image to a product or service an organization then has the beginnings of a personality. This generates interest and conversation; the next best thing to a purchase.

Be clear in your strategy; consistency is key. Just as with any other social media platform, your posts are forever, even in under 10 seconds.

Brooke Todd

This Post is About Instagram. (I’m not creative.)

Photo sharing is a big deal. There’s a reason that Instagram is currently one of the fastest growing social media platforms. For some reason, people are really in to this idea of documenting their lives via tiny square pictures.

In fact, some social media analysts are beginning to claim that social media users are gravitating more and more toward Instagram and less and less toward Facebook and Twitter (Resvani). Does this mean that businesses should spend less time focusing on their Facebook and Twitter accounts? Absolutely not. However, it does suggest that businesses should take Instagram more seriously, regarding it as a marketing tool that is just as valuable as their other social media platforms.

In this article, Jessica Lee illustrates the ways through which Fortune 500 companies effectively utilize their Instagram accounts to communicate their brand to their audience. Companies like Nike and Starbucks, for example, are known to utilize their Instagram accounts brilliantly.

Nike often posts visually stimulating photos that don’t always focus on one specific product. Their hashtag “#justdoit” is present on every post.

Nike

Starbucks has also proven itself to be an Instagram mastermind. It has mastered the concept of a “regram” and certainly knows how to get an audience involved.

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These Fortune 500 companies know what they’re doing. So what does that mean for us small people? How can Instagram be used as an effective marketing tool in smaller businesses? Social media analysts suggest the following:

1. Videos, videos, videos

Videos are cool because they stimulate our brains. Pictures do too, but videos move and make noise, so they win. Taking your Instagram account a step further by incorporating videos will certainly make your account more appealing to an audience. Be careful not to saturate your account with too many videos, however. In many cases, a photo can be more effective than a video.

2. Use ALL the hashtags!

Okay. So this rule does NOT translate to Twitter. On Twitter, it’s important to cool it with hashtags and keep it to just one or two per tweet. On Instagram, however, multiple hashtags can be a good thing. According to the article, using four to 11 hashtags can significantly increase the interactions each post gets. BUT these #hashtags should try to be #worked into the #caption of the #picture, not grouped together at the end. #because #that #is #just #unprofessional #and #silly

3. 24 hours/day, 7 days/week  

Unlike other social media platforms, Instagram doesn’t really have an optimal time to post. Users are active at all hours of the day, any day of the week. This can be used to a business’s advantage. Posting at various times of the day can allow a business to measure an audience’s interaction throughout the day and adjust their future posts accordingly. During the evenings and on weekends, social media users tend to be more active on Instagram than other social media platforms. Recognizing these trends within specific audiences can be of great advantage to a business.

My Two Cents: Instagram is cool. Use it correctly. That’s all.

Chelsey

Why Instagram?

Many social media campaigns attempt to make full use of platforms such as Facebook and Twitter. However, Instagram is fairly new often an overlooked and under appreciated platform. Personally, I don’t have an Instagram but many of my friends do. This means that Instagram is another great way to get your company’s name out in the public. So what are the benefits to Instagram? An article from Koozai helps shed some light the benefits.

Increased Engagement- 

Posts on Facebook and Twitter often go overlooked by followers. However, according to a study by Forrester, content on Instagram generates 58 times more engagement per follower than Facebook and 120 times more than Twitter. This is probably due to the fact that Instagram is much more visual than other social media platforms.

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Building Trust and Personality-

People trust other people, and when someone sees their friend holding a product and smiling, they’re more apt purchase that item. Pictures build trust. Pictures typically aren’t empty promises, their visual representations of the real thing. They say a picture is worth a thousand words, and a picture of a person smiling holding or using your product could replace a testimonial.

Increase in Traffic-

Although you can’t add clickable links to your posts on Instagram, just the visual representation of the product or service can be enough to drive people to your website.

Gaining a Competitive Advantage-

Only 2% of small businesses utilize Instagram. Using Instagram can give you an advantage over 98% of other small businesses. In a world saturated with Facebook and Twitter, using Instagram can help your company stand out.

Reaching the Target Market-

If your target audience is the millennial generation, then Instagram is platform you need to be using. 37% of millennial’s have an Instagram account. Even if you’re trying to reach people of all ages, Instagram is not just restricted to millennial’s, and you can reach anyone with an account.

Free Advertising-

It won’t cost you a dime to create an account on Instagram. Having Instagram will only cost you a little bit of your time, and can be a great way to reach millions of people quickly.

By Chase Burgess

Sell the most e-books

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(Publishers Weekly)

An e-book is a digital book. You can read e-books on a computer or a handheld device. E-books are popular because you can get the book instantly and it is easier for travel. I like them because I can have multiple books at the same time. The hardest part is trying to market them. This website talks about five ways to sell e-books.

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Just give it out for free: If you are a new author giving it away for a limited time is a great idea. Who doesn’t want a free book? This will allow you to test your book and have it spread word of mouth.

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Price is important: Most e-books go for $0.99. This low price is a great way to get people to read your book. Darcie Chan said,”Readers are more willing to take a chance on a completely unknown author at that price point.”

Work with a blogger: You can promote your books on blogs. Getting mentioned on an e-book blog will help get you lots of downloads. E-book blogs have loyal followers and they will trust the blogger. It is worth paying the blog to promote your book.

Get paid reviews: Having reviews for your book will help sell it. Nobody wants to buy a book that has no reviews. There is websites that will review your book for a price. It is worth the money to have a review.

Get sponsored: Find a sponsor that connects to your target audience. Try to find a sponsor that will pay you upfront. Having that money early will help you with bills and give your sponsor advertising space. You can also work promotional events for your sponsor.

tumblr_mkf3go64LZ1ql0yg1o4_250I will always prefer real books but e-books are nice for travel.

Bobbi Jo