Zen And The Art of Timing

Have you ever posted something on Facebook or Twitter and received about a dozen “likes”, “favorites”, or “retweets”, then the next day (or even an hour later) someone posts something similar and receives over 100 “likes”, “favorites”, or “retweets?”   There’s a good reason for this according to TrackMaven, who analyzed over 4600 blogs to see when bloggers posted and when people viewed and shared the blog posts.

According to the study, 18% of blogs are posted on Tuesday and Wednesday, the most popular days for bloggers to blog. Thursday and Monday are a close third and fourth with 17.9% and 17.2% respectively. Friday is the fifth most popular day to blog with 15.9% of blogs posted on this day. Sunday and Saturday are the two least popular days to blog with Sunday totaling 6.8% and Saturday with 6.3%.

It’s important to remember that just even though so few blogs are posted on Saturday as opposed to Tuesday, that maybe Saturday is still your blog’s best chance to gain followers. In fact, this study backs up this particular idea.

According to the same study, Saturday’s enjoys the most blog posts being shared with 18% of all posts shared on this day. Monday is the least popular day for posts to be shared with only 12.5% of posts shared. What is the reason for this? The study theorizes that people spend more time reading blogs on Saturday’s than they do during the work week, especially Monday’s. Bloggers need to keep in mind that some blogs are better suited for specific days. If you blog about church and religion, Sunday’s are probably the best day to post on a blog.

The study also tracked the times that posts are shared. Most blogs are posted between the hours of 9 am and 6 pm, with the highest hour range being from 11 am to noon. The second highest hour range is from midnight to 1 am. However, most posts are shared between 9 am and midnight. Why is this? Most people are working from 9 am to 6 pm and don’t have time to read blogs. However,  people want to read blog posts while they relax at night.

The most important aspect to take away from the study is that in order to run a successful blog, it is important to know when their target audience reads posts. If you blog about a sitcom that airs at 7 pm, maybe you should publish your blog at 7:30 or 8 pm.

By: Chase Burgess


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